McCormick® Flavor Forecast® 2014 Reveals Trend Toward Resourceful Cooking

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Serve a Winning Dish Every Night with FlavorPrint Recipe Recommendations
Personalized suggestions from McCormick¨ make questions like "WhatÕs for dinner?" obsolete

SPARKS, Md. (June 26, 2014) –– What if you knew you’d like a dish before you even tasted it? McCormick® & Company, a global leader in flavor, has been driving innovation in the kitchen for 125 years with products that make life taste delicious. Now its new FlavorPrint recipe recommendations, which offer personalized recipe suggestions tailored to an individual’s flavor profile, make it easier to put something on the table that the whole family will enjoy.

Because flavor is at the heart of every meal, FlavorPrint recommendations are powered by the flavors you love. The recommendations also consider foods you might be trying to avoid, specific dietary preferences, how you like to cook and ingredients you typically have in your cabinets.

“FlavorPrint recommendations don’t just take the guess work out of deciding what’s for dinner – they assure that you’ll like whatever it recommends based on a compatibility rating,” said Chef Kevan Vetter of the McCormick Kitchens. “Think of it as a matchmaker for your palate. For example, my FlavorPrint mark shows that I lean toward smoky, coffee and chocolatey flavors.”

How It Works
Each person has a unique flavor “fingerprint” that is conveyed through a distinct visual mark, which has 33 “spikes” to represent different flavors in your personal flavor profile. The bigger the spike, the more prominent the flavor. The service compares each person’s FlavorPrint mark with thousands of ingredients, recipes and products – each with its own FlavorPrint mark – and recommends the best matches.

Get Started
In less than two minutes, you can find your unique FlavorPrint mark by answering a series of questions about flavor preferences. Like other expert online services that offer personalized music and media recommendations, the more you share through recipe interactions or refining your profile, like cooking styles and ingredients and equipment you typically have on hand, the smarter your recommendations become – so you can look less and cook more.

Get started today at Your personal recipe recommendations await.

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About McCormick
McCormick & Company, Incorporated is a global leader in flavor with more than $4 billion in annual sales. McCormick manufactures, markets and distributes spices, seasoning mixes, condiments and other flavorful products to the entire food industry – retail outlets, food manufacturers and foodservice businesses – in more than 125 countries and territories. Since Willoughby M. McCormick founded the company selling root beer extract in 1889, McCormick has demonstrated a strong commitment to the communities in which it operates and the planet as a whole. Innovation in flavor and a clear focus on employee engagement and product quality has allowed McCormick to grow its business globally and become the flavor leader it is today. Visit, and for more information.



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